I AM PEG OLSON

I take the T to work, and I’m on the the damn thing for over an hour each way, so in between falling asleep and drooling on the women next to me, I spend a good deal of time staring at the ads around the car-thingy. Lately I’ve been really into the new Dentyne Ice ads. Have you seen them? I mean, yeah, they’re totally lame and cloying but I DIG their message. (Even as I contradict it right now by blogging about it….)

So yeah, the jist of the campaign is “get off the Internet and the cell phone and embrace human interaction; frolick in fields and make out with each other and chew our gum!” And the men and women in the ads are super emo and attractive looking in their typical urban outfitter gear, all huddled around coffee tables looking simultanously pensive and carefree, or giggling in  some aforementioned meadows. But I’m totally sold. I’m actually chewing their gum right now.

Here, take a look at the ad:

Super cute right?

However, there is a new ad campaign I really don’t like. It’s for Hugo Boss paaaarfume. Sadly, I can’t find it on the web, but perhaps you’ve seen it too? If so, I hope you’re doing okay. I’m still recovering. I saw it the other week, standing on the street in Boston and shoving a Nutz Over Chocolate Luna Bar into my mouth before acting class. This is what the ad says btw, in big bold red letters: You’re not bored. You’re boring.

Wow, pretty harsh right? What grumpy Gus works for that advertising firm?  Regardless, I promplty went out and bought myself some cologne so that my life could become more interesting. Damn the Don Drapers of the world.